City of Toronto launches road safety education campaign

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The City of Toronto is launching an education safety campaign to encourage pedestrians, drivers and cyclists to be more aware of each other, especially as we enter a season with reduced daylight hours.

The advertising campaign, which appears on the sides of buses, features a painted face with the eyes focussed on either a pedestrian, a cyclist or a vehicle.  The campaign reminds people to be more aware of others as they travel on our roads using the slogan "Stay Alert – Stay Safe."

The focus of the campaign is to make sure that all road users understand that road safety is everyone's responsibility.

Statistics compiled by the City show that, at this time of the year, there is an increase in collisions involving pedestrians.  Already this year, 30 pedestrians have been killed in collisions with vehicles – up from 18 deaths at this point last year.

For more tips on road safety for pedestrians, cyclist and drivers and to see the advertisements, visit toronto.ca/stayalert.

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